DIGITAL MARKETING SOLUTION


BloomsFord Associates Limited offers a complete entourage of services for integrated digital marketing solutions. We specialize in search engine optimization (SEO), pay-per click, social media marketing, consulting, insights and analytics and email marketing. Using our digital marketing services, improve your business performance in terms of better lead generation, engagement and enhanced ROI with a more customer centric approach.
Our digital marketing services can play a critical role in ensuring the overall success of your marketing goals, as the percentage of active internet consumers is growing continuously in the digital space.
BloomsFord Associates Limited provides services on the basis of four basic parameters:


LISTEN

We will listen and understand your business objectives and goals. It is important for us to have a clear idea about your business requirements and know the target audience for your products and services.


TRACK

We will gauge on the current market sentiments of your brands and customers taste and preferences for better understanding of the present performance of your products and services in the market. Using the digital marketing tools, we can measure the marketing performance metrics of your brands, in terms of the KPI’s.


ANALYSE

After collecting important relevant data, we will analyze your performance and use the digital marketing tools to provide you with insightful knowledge about how to improve your marketing campaigns and help you to reach the target audience in a more effective and engaging way through multiple digital media channels.


OPTIMIZE

Our experts will work with you to optimize areas of your marketing strategy that can be improved and will help you drive towards your strategic goals and focus on enhancing your ROI. We take the time to understand every aspect of your business, working in partnership to help you achieve your goals and consistently deliver results. So get in touch with us right away, as we help you to take your products and services to prospective customers and help you establish an engaging relationship with them.


SERVICES:

» E-Commerce Solutions

The Big Bang effect

Online business is scaling new heights. This can be attributed to primarily two reasons, first the unprecedented penetration of internet services among masses and secondly exceptional acceptance of e-commerce services among internet users. Both coupled together are harnessing potential of the untapped markets, and creating the Big Bang effect.


» A Word of Precaution

Online businesses are proliferating like never before. But there may be are equal number of cases that could not sustain and faded out very soon. The situation is triggered because of stiff competition from established giants in each of the niche segment, lack of planning & budget required generating traffic volumes required to sustain such an e-commerce platform and absence of strategic alliance with a professional e-commerce solution provider.
Give your business the needed firepower to sustain and flourish?
Yes, seeking the services of a state of the art e-commerce solution provider is equally important to stay viable in the fierce race to woo prospective consumers. Your venture’s competitive edge and market viability is depending on the ease of navigation and shopping experience that you are able to deliver to your consumers. Apart from improving your site’s visibility through enhanced search engine ranking, it also contributes to exponential growth in the credibility of your professional endeavors. Satisfied consumers would spread the word about your service efficiency through word of mouth promotion, which is far more effective than any form of SEO.
Remember, you cannot afford to take your consumers lightly as your business has the potential of appealing to millions of prospects globally


» Why BloomsFord Digital Marketing?

BloomsFord Associates Limited is your one stop destination for acquiring your fair share of the global marketplace by catering to mainstream consumers with services that have been accepted as standard worldwide. We invest with you; our e-commerce capabilities that will help you march over your adversaries convincingly.
We have the wherewithal, expertise, infrastructure, resources and contemporary insights to drive your business in the right direction by empowering the e-commerce site with appropriate set of tools and techniques that are proven globally to attract leads and sustain their interest.
We offer the following services under the umbrella of e-commerce solutions:
• Completely equipped Shopping cart software to set up your site’s shopping interface
• Payment gateway integration to facilitate inclusion of all accepted and popular payment modes in vogue for becoming favourite with the largest segment of consumers
• Search engine optimization to boost your site’s visibility and credibility
• Admin area to control and manipulate the site from single point
• Tools for adding, editing and deleting categories or products with relative ease
• Facility to update products in hassle free manner
• Facility to add mesmerizing descriptions and alluring images at your own convenience through advanced content management system
• Store Management and maintenance
• Seamless and streamlined integration with the overall theme and design of website
• Search engine integration facility
• Easy site navigability
• Facility to put up product thumbnails
• Limitless categories and products integration facility
• Swift, error free loading of products
• Competitive rates
• Personalized service even after implementation
Our objective is to provide you with state of the art e-commerce solution which you can monetize to redefine the online business landscape.


» Email Marketing

Most of the times the emails sent are filtered out by customers since they are irrelevant to their current taste and preferences, as a result without any conversion and leads your marketing budget to become ineffective. If you want to market your products and services in less time by spending less for the right customers, then Bloomsford Digital Marketing solution can help you in approaching them in a faster and a more effective way.
Bloomsford Digital’s email marketing service helps you to send customized messages in bulk to specified target groups of your database and engage with them in social media space. Through emails we help you to establish a direct engaging personal relationship with customers, which is valuable for your business. Email marketing is undertaken by us only after a detailed analysis is being done on the current and prospective buyers of your products and services. Using our email tools send out mails that are integrated with the social media and landing pages keeping in mind to generate quality leads, better engagement and better ROI. The following process is adopted by Bloomsford Digital for email marketing.


» Strategy

Our team’s expertise lies in providing an easy and approachable way of giving you important strategic assistance for your business. So you are better equipped in comparison to your competitors with the most effective email campaign. We combine technology, insights & analytics and industry expertise that can provide you with quick and effective solutions for email marketing.


» Contact List Management

It’s important to maintain a list of targeted customers with whom we can connect, communicate and also ensure optimum conversions. We can help you to do better targeting millions of prospective customers and then build your entire email campaign accordingly.


» Create & Design

Our email developers use their skill-set to design a unique customized email. We will offer creative and technological expertise in designing an email, using our creative concepts and brand development ideas. Furthermore, we can create personalized landing pages focusing on the email campaign content and better customer experience.


» Targeted & Follow Up Emails

Bloomsford Digital’s email marketing services can help you to send mails related to your products and services to exact target groups. You also have the option to follow up with the interested customers via email marketing or social media touch points and engage directly with them.


Campaign Tracking, Analysis & Reporting

After sending out emails, we will measure the success of the email campaign and analyse the performance and report on the basis of usage, click-through, opens, trends, subscriptions, hard bounce, soft bounce, social engagement etc.


» Online Advertising

Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign.
Bloomsford Digital provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.


We specialize in various forms of online advertising including:

 Pay Per Click
 Contextual Advertising
 Pay Per Acquisition
 Pay Per Impression
 Local Search Advertising
 Text Link Advertising
 Banner Ads
 Web Video Advertising


» Our Online Advertising services include:


» Online Ad Strategy

Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.


» Media Planning & Placement

Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.


» Bid Management

Facilitates bidding and controls budgets on thousands of keyword phrases for all of search engines


» Copy-writing

It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “cars” and “used cars” is a classic mistake and lost targeting opportunity. Time-consuming as it is, Bloomsford Digital experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.


» Rich Media Banner Design

Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.


» Pay Per Click

Improving your brands presence in the digital sphere always generates more lead and better ROI. So it’s important that your products and services appear on the first page of search engines for better engagement, when customers are searching for them. Bloomsford Digital has the experience and technical expertise to help you position your brands in the sponsored section of the search engines pages, which will be viewed by the targeted audience.
Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. Using our skillful resources, you can increase your brands awareness very easily by targeting the right audience at the right place. We’re a young passionate team who are committed and driven to deliver best results and measure your campaigns performance with an objective to enhance your presence online.
With the right approach, your products and services can get instant visibility using a range of selected key phrases. We can effectively optimize your campaigns ensuring that your products and services are always there on the sponsored sections of various relevant sites. PPC ensures you will only have to pay as per the number of clicks and visits to your website. Bloomsford Digital’s PPC service enables you to get prompt results in terms of lead generation and improve ROI, conversion, when customers search for related products and services.
As a part of our PPC campaign strategy and development, a continuous data analysis and optimization of your campaign is done after understanding your business objectives. Hence our approach to get quick results is based on generating quality leads and better ROI.


» Keyword Research & Grouping

It is very important to pick up the right set of targeted keywords carefully which would be relevant to the searches of your products and services. This is an integral part of running your PPC campaign ads and we review their impact in the light of campaign results.


» Demographic Targeting

PPC campaign has a very flexible approach which can help you to narrow down your target audience and promote your products and services in the digital sphere on the basis of location, gender, age, interest and place.


» Create Multiple Ads and Landing Pages

We can create impactful display ads and publish it on highly relevant sites targeting the right audience, which will directly connect to your landing page and will help you by generating better leads. Appropriate designing of your campaign’s landing pages makes the experience highly relevant to what the visitor/browser is looking for.


» Monitor CTR & Conversion

A PPC ad campaign needs to be written very methodically incorporating the right targeted keywords and it should be justly portrayed, so that it also improves the click through rates (CTR) and conversion rate. The success of a PPC campaign is always dependent on the CTR and conversion rate. So if the customers search is found to be relevant to your products and services and catches their attention, then there is a high chance of getting a conversion when they click on it and go to the landing page.


» Report & Optimize

The success of your PPC campaign is always measured and will be reported to you. Key areas of the campaign requiring improvement will be identified and suggested to you on the basis of the results, depending on the number of clicks and conversion.


» Search Engine Optimization

If your products and services are not found by your target audience in search engines, then you are missing out on a significant number of prospective customers who are looking for information regarding your product, service or organization.
Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. It has to be perfect, so that your products and services are visible to millions of potential customers. Hence, it’s important to avoid any wrong step which will affect your brand presence in the digital space and as a result is positioned deep down in search engine result pages where it can’t be seen by your target audience.
Bloomsford Digital is a well established Search Engine Optimization company in India known for ethical Search Engine Optimization services. We can help you by becoming your Digital Marketing Services partner and optimize your online presence for inbound marketing and ensure business growth and development by showcasing your products and services to your target audience in a more advance technological way.
Before we do Search Engine Optimization, we do proper research for your business, understand your objectives and analyze your customer’s current tastes and preferences. Since search engine optimization is a continuous ongoing process we keep optimizing your website for search engines by periodically measuring the key performance indicators and optimizing your business accordingly. We can help you achieve success by constantly innovating and implementing new ideas which can boost the presence of your products and services online.
Some of the steps we include in our search engine optimization process:
Research for SEO
 Clearly define objective of your business and internet presence.
 Brainstorm and understand your business for search queries your customers might be searching.
 Research chosen keywords or search queries.
 Record the best keywords depending upon search volume and relevancy of keywords as per your business
We will let analytics run for few weeks before starting search engine optimization (SEO) if you already have a website – This allows analytics to collect data and provide us with a baseline


» Analyze for SEO

Depending on the research we will optimize your website as per your business requirement and your customer behavior on the internet i.e. search engines and search volume of the search queries
We will do search engine optimization which will cover onsite, offsite and local search optimization
Check compatibility between browsers and W3C standards


» EVALUATE

We will evaluate your website by using analytics tool to provide you reports of your website ranking in search engines, keyword ranking and visitor/traffic and conversion reports etc.


» Social Media Marketing

Increased communication for organizations fosters brand awareness and often improves customer service. In today’s global online reach, it is essential to stay in touch and engage yourself directly with the current and prospective customers.
Bloomsford Digital’s social media marketing services can establish your brand on the major social media platforms and enable you to interact directly with the customers.
Social Media Marketing is a vital part of the digital marketing strategy to promote your brand in a direct and positive way among your target group of customers.
We will be using advance social media marketing tools for your brands. Our social media marketing services will allow your brands to reach customers through multiple social media channels and offer you a chance to do complete monitoring of your brands and customer sentiment analysis, thus helping you in the process to do better marketing of your products and services.

Bloomsford Digital is using set of robust social media marketing technical platform, which can easily integrate the latest social networks as they become available.

With our help, you can engage with new and existing customers on multiple social channels, whom we can monitor through their mentions about brands, competitor’s industry terms and sentiments. Our technical expertise can help you to measure the effectiveness of a particular post of the campaign, in turn helping your business to grow. We approach social media marketing by doing a lot of current data analysis and a careful study of current market trends before any reference is given.


Create & Engage

After a careful analysis, we will create and distribute the content at once through multiple social media channels such as Facebook, Twitter, LinkedIn, Pinterest, etc. Hence using our social media tools, we can do bulk publishing of your brands content and target the right audience. We can also schedule your posts as per your preferences with our social media tools.


Monitor & Listen

It is very important to monitor your brands performance and listen to customer conversations and analyze their sentiments. We will also monitor the positive and negative reviews received in notifications and manage all of your social streams by tracking your social media properties.


Measure

Our services for Social Media Marketing can generate quick detailed reports by measuring your campaigns success metrics and you can also track down the social media profiles, content messages and mentionable sources of your brands over the specified period of time.


Growth

Social Media Marketing can help you to find new prospective customers whom you can target and ensure business growth of your brands. Get into a direct conversation with the customers through the social platform.